CRM Field Work: Three Key Challenges

Business Consultant Mathias Brix on The Three Major Challenges for Car Salespeople Today

When I was a student, I earned some extra money by working in a car showroom in Denmark for several years. I was highly motivated and could not wait to start selling cars.  Sure, I found myself cheering after closed contracts, but just as often, I wanted to throw my laptop out of the window in order to be rid of the digital sales tool that was on it.

For many years now, I have worked with CRM systems behind and in front of the curtain, and I can say that I have seen and experienced all aspects of them; from customer support for CRM, and working with such a system myself in a showroom, to now being part of the development process of a sales acceleration cloud platform for the automotive industry, as a Business Consultant at EASI’R.

Over years in the field, I have identified three major challenges that most car salespeople have in their daily working routine. Some of these issues are closely connected to digitalization, which has turned the whole automotive industry on its head right now. Others are rather structural and even psychological. However, with all these challenges, the right digital sales tool can make a huge difference. I want to share my insights with you.

There are three major challenges that car salespeople have to deal with today. These are caused partially by digitalization, can be structural in nature, and in part derive from psychological mechanisms. For a good CRM system to really work, it is absolutely necessary to cover all three aspects.


The effect of increasing digitalization is clear: With customers having gotten ever more tech-savvy, the physical visits of customers at a car showroom have decreased, but at the same time the online requests have increased to a level unprecedented in the history of car sales. Whenever customers get interested in a new car, they simply pick up their tablet, laptop or smartphone while sitting comfortably on the coach, and request specific information from car salespeople.

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This results in the huge increase of leads that a single car salesperson needs to handle these days, meaning a higher workload for the same amount of staff on the sales floor. Even more pressure is added by the fact that customers do not request the desired information from only one car salesperson, but from many; the one who answers first has the greatest chance to close the deal in the end. The overall challenge for car salespeople is a decrease in direct customer contact, but much more digital requests that need to be handled as quickly as possible.

Digitalization puts high amounts of pressure on car salespeople: In addition to “physical leads” that come from the showroom, they need to process a huge influx of digital leads. At the same time, they need to follow-up on customers faster than ever before because if customers have to wait for feedback – even if it is just two days – they will turn away and contact the next sales team.

In my opinion, working with a digital sales tool is the only possible way to be able to manage the required fast processing of digital leads. The ideal CRM system collates all leads under one roof and makes them easily available to all users in a sales team. This way, nothing falls through the cracks and everyone can see how much time has passed since a lead first came in, and if it already has been processed. The later salespeople respond, the more likely it is that the customer gets annoyed and looks for another dealership that responds faster. This is a pity, since whilst digitalization creates a lot of leads, it is important to know how to deal with them in order to increase sales.


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When I worked at the car showroom, my colleagues and I had quite a struggle to please the customers who spontaneously dropped in to get information about a car. The main challenge was to handle the “peak hours”, which were e.g. Monday to Friday from 15:00 to 17:30. You could feel that the salespeople were significantly more stressed than usual, and a lot of customers needed to wait their turn because the staff could not serve all of them at the same time. An ideal customer experience clearly looks different.

The “rush hour” at a car showroom can be a real challenge when it comes to providing the perfect customer experience. Using a digital sales tool can relieve salespeople of time pressure and enable them to schedule fixed appointments in order to make sure that they have enough time to secure the best possible customer service.

Here, a CRM system means that salespeople do not have to simply wait for the next super-busy Sunday. It can ease workflow by enabling them to proactively steer customer visits by offering them free time slots in advance, and make fixed appointments – just as it is done with bank appointments. In addition, a digital sales tool helps salespeople to work more time-efficiently by being able to register all customer wishes and requests very quickly in a convenient dashboard. Aside from that, with a digital sales tool they have access to previous information about the customer, to make a tailor-made offer that does not need to be deduced from a long and complicated interaction between customer and salesman. This saves time!


This might sound strange, but it is a huge part of the reason why so many salespeople struggle these days and need a CRM system: They want to sell cars. The truth is that registering all customer information in excel spreadsheets or on post-its will lead to lost data, chaos, and slow follow-up processes because information lacks structure, and is not accessible by one click. A digital sales tool should ease the workflow of car salesmen here, but often, sadly, it does not – if it is the wrong system.

Mikael future

It is important to respect the psychology of car salespeople. They are ambitious and want to sell cars. Therefore, they need a digital sales tool that ensures the most intuitive use, and helps them to accelerate their sales process from minute one.

The right CRM system respects and harnesses this strong and intrinsic motivation to sell cars that drives car salespeople. The digital sales tool needs to be as simple and well structured as possible and it needs to be so intuitive that there is no long introductory process involved. I have often seen in the showroom that whenever a system did not work as simply as a salesperson wished it would, they switched back to paper & pen and post-its, and the chaos started again. Therefore, it is of major importance that a CRM system has very intuitive navigation, and that the users can start working with it without a long and complicated introduction. In the ideal case, usage is as easy and intuitive as it is with Facebook or LinkedIn.

About the author, Mathias Brix

I work as a Business Consultant at EASI’R. My previously mentioned experiences at dealerships, national sales companies and now the support lines with EASI’R, have put me in an ideal spot to help you, as a car manufacturer, a national sales company or an online classifieds site, to get rolling with the leading automotive CRM tool available today! Contact us, and learn more how you can get started in just 30 days at:

Pictures: Header: Selz. Picture 2: EASI’R. Picture 3: Campbell. Picture 4 & 5: EASI’R 



Press Release

Former SAP Vice President & Sales Manager from Germany, and Former Microsoft Project Manager from the U.S., have switched to Aarhus IT company EASI’R

  • Frank Bunte, former Vice President and Sales Manager at SAP, and Aksel Fagernæs, former U.S. Microsoft Project Manager, have switched to EASI’R
  • New international closed contracts on software licences have enabled EASI’R to hit yearly goal for 2016 in August already
  • Goal to double revenue in 2016 already achieved
  • Extension of EASI’R management in order to strengthen international sales

Aarhus, September 2016 – After having launched a new generation of its customer relations management software for the automotive industry in February 2016, the Aarhus IT company EASI’R achieved its own goal to double revenue until the end of 2016 already in August. EASI’R has started with eBay’s salesmen’s workbench Bilinfo as their first customer in Denmark of their new software generation in the beginning of 2016. Recently, four worldwide leading automotive companies have followed.  These are two leading importers in Germany with approx. 1,000 dealerships and service partners, an online car sales portal in Austria, and an international automotive software company based in the UK that integrated EASI’R into their portfolio offered to car manufacturers and importers.


Against this background of fast growth, EASI’R has now hired two top international experts who have joined the team in Aarhus: One of which is the former SAP Vice President Frank Bunte (at SAP at last Sales Manager OEM and Platform Sales Middle & Eastern Europe) who has started to commute between the German North Rhine Westphalia and Aarhus. The other one is Aksel Fagernæs who moved from the U.S. to Aarhus, after having worked for 16 years in Seattle in the Microsoft headquarters.

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Frank Bunte is filling in the newly created position of Vice President of Sales at EASI’R and will help the company with pitching the software to car manufacturers and importers all over Europe. Here, he will be using his excellent connections to Germany, a key market for EASI’R, and other European countries. Aksel Fagernæs is also filling a new position created due to the current growth. As a project manager at EASI’R, he will steer the implementation process of the software for those EASI’R customers that have chosen a particularly strategic integrated solution with car manufacturers and importers’ own systems.


Frank Bunte got interested in EASI’R when Mikael Moeslund shared an article which the U.S. tech-magazine “VentureBeat” had published in February 2016 about EASI’R and about the intelligent algorithm the company has developed to predict car sales. Aksel got hooked by one of the international job ads that EASI’R published since May.

CEO and Co-founder Mikael Moeslund explains: “When in January 2016 we set our goal to double the revenue until the end of 2016, I found that quite challenging, though I believed in our product of course. In order to manage this, we developed a way that enables us to proof the measurable added value that EASI’R has for OEMs, importers and Online Car Classified sites in only 75 days. This increased our sales significantly and now I am at a point where I cannot manage all this on my own anymore, so I was starting to look for highly skilled managers who had worked for international software companies before to help us, and who are willing to come to Aarhus and join the team. I am very happy that our product has convinced a former SAP Vice president as well as a Microsoft project manager from Seattle to take the chance and make a new start in Aarhus. The current growth has convinced them to come to a rather small town like Aarhus, even though they could have probably chosen any city in the world to push their careers.”

Car Leads On Your Wrist

EASI’R co-founder and CEO Mikael Moeslund shares his insights about the importance of processing leads in real-time and how apps for mobile devices can help.

The clock starts ticking

I often have meetings with car manufacturers and national sales companies that don’t distribute leads, results, or recognition in real-time. Sometimes, leads are passed on to dealerships, via email and even left up to the sales managers to distribute. Alternatively, leads are sent via an outdated lead management system, which didn’t really manage to get salesmen adoption. The result is that the “lead inbox” is being checked once a day, but I have also seen examples of being checked out only once a week. While the clock is ticking, the likelihood to turn this important first contact into a successful one, is getting smaller and smaller with every minute that passes by.

New platforms

Therefore, I’m a fan of how new platforms with a great user interface and experience can help automotive engage salespeople and drive performance, engagement and excitement in the dealer showroom. I am truly interested in how apps on the iPhone or even the Apple Watch – and all other smartphones and wearables – will affect businesses and, more specifically, sales organizations in the automotive industry.


The opportunity that wearables present to us, is to drive even harder on engaging with leads, quicker than ever before. Sure, the interface of the Apple Watch is clearly designed for lighter engagement, while the iPhone remains the main interface for more complex tasks. Instead of opening an email, or an app – those triggers and notifications can be delivered to salesmen, wherever they are, within office hours or 24/7, if desired. Unlike an email, you know the notification will be read, and can easily be acted upon right away.

Every minute counts in order to turn a first contact into a successful one. Special apps on smartphones and wearables present an opportunity to process leads in real-time and so to improve the performance of automotive sales organizations.

Revolutionize the car buying experience

Starting early September 2016, yet another of the world largest car manufacturers will rely on EASI’R to help their dealerships manage leads, accelerate sales and build profitable relationships. Specifically, they think EASI’R can revolutionize the car buying experience,  sales management and salesmen motivation at dealerships all over the world. Therefore, their dealerships will start to use EASI’R in the cloud, on iOS for iPads/iPhone and Apple Watch, when new sales opportunities arise.

As consumers increasingly rely on digital channels for purchase planning, I’m happy to see the automotive industry is starting to step-up to the challenge. At EASI’R we are simply happy to be part of the ride.

Operating on digital channels becomes more and more important to keep pace with ever more digital customers and to ensure a satisfactory customer experience. Therefore, we now made EASI’R also available in the cloud, on iOS for iPads/iPhone and Apple Watch.

About me

I am the CEO and co-founder of EASI’R, which has helped over 2,600 automotive dealerships and 16,000 users across Europe to accelerate sales and build profitable relationships. If you, as a car manufacturer, a national sales company or an online classifieds site, would like to test drive EASI’R, our team will help you get started in just 30 days. Contact us at


Data Security has highest priority: EASI’R & ISO 27001

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For us at EASI’R, data security has highest priority.

We are proud to have received our ISO 27001 certificate. Implementing ISO means that we take maximum care about the security of our own and of our customer’s data. EASI’R is one of only few companies in Denmark having received this certificate.

The security management system of EASI’R is certified according to the international ISO 27001 standard. This confirms our compliance with specifications for the security of information management systems, customer interactions, our product and internal processes. EASI’R was certified by DAS Certification (Direct Assessment Services).

ISO 27001 is a specification for an information security management system (ISMS). This refers to a framework of policies and procedures that includes all legal, physical and technical controls involved in an organisation’s information risk management processes.

In order to secure our high security standards, EASI’R commits to regular internal and external audits. All of our data is stored within the European Union and is 100 % controlled by EASI’R.


We are growing … and looking for 20 new developers in Aarhus!

We are happy about having achieved 197 % growth in 2015. And we are excited about 2016 and are about to expand to 16 new countries and to help car salesmen all over the world with our disruptive CRM solution. Having closed new contracts in Germany and the UK, we need further support for our developers team.

To be more precise: We are looking for 20 new developers in Aarhus! If you have been in a position at an international IT consultancy for more than 3 years and live and breathe for creating SaaS solutions on the edge of new technologies, we are happy to hear from you! At EASI’R you will join a highly skilled team with a great sense of humour.  For more information, please check our career site at


EASI’R: CRM Next Generation!

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Learn more about EASI’R – the Disruptive Automotive CRM Solution with the Unique Intelligent Algorithm Predicting When Customers Will Buy Cars – Even Before They Know Themselves

Our mission: With the new generation of EASI’R, we want to change and improve the work routine of car salesmen more than anything else ever managed to do before – and to fully disrupt the current CRM market. EASI’R now offers a complete new generation of Cloud CRM for the international automotive industry, being centered around a unique, built-in, intelligent algorithm, that can i. a. predict when customers are willing to buy a new car, even before they know it themselves. The algorithm is ready to predict right away from the first second on, is self-learning and works on the data that dealerships received from their own customers. The algorithm anonymizes that information and then uses the regional and brand specific data for making predictions, exclusively and specifically tailored to an EASI’R contractor.

With its predecessor CRM solution, EASI’R is already helping 2,600 automotive dealers and 16,000 users across Europe for 10 years to increase sales and is trusted by leading OEM’s like Audi, BMW, or VW. The first company to use the new, Artificial Intelligence CRM solution from EASI’R is eBay`s salesmen Workbench BILINFO, starting with 1,400 dealerships.


The purpose of the EASI’R algorithm: Predicting for the automotive industry what will happen, before it really happens and so enabling salesmen to maximise closure rates. By combining domain expertise with intelligent interactions, it smartly analyses anonymized patterns in customer behaviour, clusters them based on collected demographic data, on online searching behaviour on the dealer’s website and on past and present personal interaction with salesmen. This way, the EASI’R algorithm predicts the most promising next steps for each individual customer throughout their whole lifecycles – guiding salesmen to take a proven, best possible relations-accelerating path. Due to the enormous clustering work done by the EASI’R algorithm, it can e. g. predict when a customer is going to buy a new car. The data of specific customers being addressed then derive from personal customer contact information a dealer has collected, e. g. if a customer has registered for a test drive online or has used the car configurator, or had already bought a car earlier from the same dealer.

What the algorithm can do as well: In case a customer has rejected an offer, it predicts when the ideal time would be to contact them again and with which offer in order to increase the likeliness of closing a deal in the end. In addition, knowing the anonymized customer patterns, the algorithm tells automotive dealers when, by which communicative channel (e.g. if better via phone or e-mail), with which content or offer an individual customer needs to be addressed in order to maximise the likeliness of a purchase. All in all, the EASI’R algorithm turns every salesman, independent of personal talent, into kind of a “superhuman” sales person, by equipping him or her with the supernatural ability to predict the future, when it comes to customer behaviour.


EASI’R was specifically set up to equip automotive manufactures with a sharp tool enabling them to deal with the challenges arising from the current extensive upheaval of the automotive industry concerning customer relation management. With saturated markets, competition by new players, growing flexible mobility solutions, and Millennials being less keen on purchasing cars, automotive manufacturers are more than ever under pressure to improve customer loyalty, to remain competitive and to maintain the existing customer-stock. They need a tool enabling them to keep pace with a new customer generation, becoming ever more tech-savvy, demanding and handles pre-purchase research online. Besides, manufacturers often struggle with interrupted customer journeys due to non-integrated solutions or missing links between the on- and offline world.

To enable dealers to assimilate in the changed market situation, a new generation of CRM is needed, that is going beyond pure data collection, organization and automated tasks. EASI’R was setup to address the current industries’ challenges most efficiently. Therefore, unlike many competitors, EASI’R also covers the complete customer lifecycle, including the often neglected post-purchase phase, to enhance customer loyalty and the likeliness of future re-buying. Here, the EASI’R algorithm can help salesmen prevent losing a customer by analysing the likeliness that and when someone will drop out of the sales process – and figure out the most promising next steps for future follow-ups in order to strengthen their readiness to buy a car, as well as their brand loyalty.

EASI’R is available in three versions: Standard, Advanced and Premium. The Standard version offers a structured sales process, the Advanced Version enables more freedom of customization and integration to more than 500 apps. The Premium Version is for companies that want to be at the frontier of new technologies, containing the algorithm. Request a demo at

Big data and automated learning

Combining big data and automated learning through algorithms, creates a strong tool to maintain customer relations and loyalty.

At EASI’R we have joint forces with some of the brightest minds within their respective field of work in our advisory board. Dr. Morten Middelfart has 2 Ph.D.s, 7 U.S. patents and 25 worldwide patents within machine learning and business intelligence. Combining this with more than 20 years of work with big data Dr. Morten Middelfart has in close cooperation with the tech team at EASI’R developed algorithms that learns based upon the customer behavior. This means that the salespeople who uses the platform gain insight and help in the decision making to close more sales, and most important, how to keep and maintain a strong relation to the customers in the long run.

Below you can hear some of the key areas of which Dr. Morten Middelfart sees as not only the future, but what is possible already tomorrow when it comes to learn from big data.