EASI’R at Elasticon 2017!

Have you ever experienced a ballerina opening a tech conference? Sounds like a strange move? Well, not anymore if you consider that in order to showcase this performance, the conference organisers shipped biometric and audio data into the Elastic Stack for visualization. Welcome to Elasticon 2017, the largest gathering of Elastic Stack users around the world, consisting of 85,000 community members! Our Senior backend developer Morten Hauberg visited the conference in San Francisco and shares some of his favourite impressions!


Read what Morten found most impressive below – and sorry for all non-IT-experts, it is getting very technical now!

• Painless – built with security in mind where the syntax is similar to Groovy, but way faster. It was created from a few CVE’s and the priority is on security and speed. It’s built using Antlr, which compiles to bytecode.
• Beats – it comes with a new feature called “modules”. A new version 5.3 was introduced and these modules simplify setup and contain custom dashboards for Kibana.
• Kibana – pipeline aggregations and more customizable dashboards.


There were also many updates from Elastic. The version 6 will be better at compression and faster at synonym handling. There is also a new range field, for example, check availability in tasks. There will be a SQL to ES syntax converting module. ML module has been added to X-pack. It’s really cool, and especially good for anomaly detection!


By the way: We at EASI’R are also always using the latest technology and of course work with the above mentioned solutions. Interested in working with us? We are always looking for new developers for our headquarter in Aarhus, get in touch with our HR responsible Miriam at md@easir.com.

Header picture: Miguel Salgado
Middle Picture: https://static.pexels.com/photos/245618/pexels-photo-245618.jpeg

EASI’R Feature Updates

New lead-management-functionalities: For “Rights & Roles“ and for “Field Linkages“ 

To provide our customers with a lead-management solution that really fits their needs and makes their daily work routine much easier, we make regular adjustments for EASI’R, based on the feedback of our customers. Learn more about two recent updates which might also be helpful for the daily work routine of your sales team!

We have introduced a “Field Linkages function”, and have significantly extended the “Rights & Roles” area. The adjustments of the “Rights & Role” area gives admins more freedom to fine tune their individual user management. Our updated field linkages function makes the data entry even easier for users, it helps to save time and helps to avoid data entry mistakes.

You can find a short description of these updates below. If you need further assistance, please do not hesitate to contact our customer support team.


With the new update for “Rights & Roles” in EASI’R, admins can finely tune the definition and accessibility of the roles they want to assign to people in the sales team by themselves. The admin can now freely determine, which groups (e. g. salesperson, sales manager) or specific users are allowed to delete cases, edit and delete tasks, delete customer contacts along with many more specifications (see the following screenshot).

Rights & Roles

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In addition, the admin can now decide which plan-specific features of the whole EASI’R feature package the users are supposed to see – if a dealership wants to exclude and therefore hide the option of e. g. the Social Media integration feature (which allows the sales team to retrieve information from the public social media information of their customers), the admin can now make it invisible for a defined group.


With the introduction of the EASI’R field linkage function, we want to give our customers the opportunity to create their own field combinations which makes their whole process of data entry easier, faster, and helps to avoid mistakes.

An example: Let’s take the field “Model of interest”, being selected in EASI’R during the data entry process by a salesperson, when he receives a new lead. If that dealership offers new and used cars, it might make sense to specify that customer wish in more detail, for example with a field New/Used car. With field linkages, you can now link both fields so that only models of the current product range are shown in the field “Model of interest”, when “New” has been selected in the field “New/Used car”. Similarly, you may tie the fuel options (such as diesel, gasoline, hybrid etc.) to specific models. So, when Model A is selected in the field “Model of interest” and it is only offered with diesel engines, then the field linkages can ensure that the value diesel is automatically selected in the field fuel options.

EASI'R Field Linkages


Picture header: unsplash.com/Markus Spiske



Automotive Lead-management Solution EASI’R Becomes Lead-Hub for AutoScout24

Press Release

  • AutoScout24 and EASI’R start collaboration Germany-wide with TOYOTA dealerships
  • Two flexible options for dealerships: Process used car leads or, in case of need, convert used car leads into new car leads
  • 3-sided integration: EASI’R connects online car marketplace with importer and dealerships, for more targeted offers and dynamic processes between used and new car retail  

Chemnitz/Aarhus 25.04.2017 – Loyalty Factory GmbH launches its lead-management solution EASI’R to the German car classifieds market, in cooperation with Europe’s biggest car online marketplace AutoScout24. First, the cooperation encompasses the TOYOTA dealerships in Germany, an extension to another leading importer in Germany is already in the implementation phase.

In the background of AutoScout24, EASI’R now functions as a lead-hub, which connects the car online market with the participating dealerships and feeds all leads from the used car section directly in the EASI’R lead-management dashboard of that dealership that has published the requested car on AutoScout24. A precondition of this is that the salespeople in the dealership are working with EASI’R. TOYOTA Germany has already introduced the software in 2016 to their whole dealership network in Germany and bundles leads from various online sources in the system (e.g. coming via Toyota.de or dealership websites), as well as leads coming from the showroom, from trade fairs and events. Now, AutoScout24 is added as a new online-lead-source that is integrated with EASI’R.

The collaboration between EASI’R and AutoScout24 enables the participating dealerships to process either the requested used car leads in the most systematic, fast way, in real-time, or allows the participating dealerships if needed, to start initiatives in order to convert used car leads into new car leads.  

Option A: Used car leads – faster processes, better customer service

An advantage for the dealerships due to the new interface between EASI’R and AutoScout24, is the fast, systematic forwarding of used car leads directly to the lead-management tool of the sales person. This way, leads are no longer lost, but are automatically created as a new case in the lead-management dashboard of the user. Via various features, EASI’R enables a faster further processing of leads, including pre-planned, partially automated contact sequences with text proposals and professional layouts, e. g. for emails for an offer or a test drive appointment, as well as reminder functions to ensure fast follow-ups with the customer, and an app, which sends notifications about new leads in real time to the mobile phone, tablet or smartwatch of the salesperson. In addition, via the EASI’R reporting function, dealerships can neatly evaluate how many leads are being generated by AutoScout24 in comparison to other lead sources, e. g. the dealership websites, and about which source most test drives requests came in from and finally lead to closed deals.

Stefan Page, Head of Strategic Accounts at AutoScout24 says about the collaboration with EASI’R: “For us as an online auto market, it is important to offer our users an optimal purchase experience. Consumers today expect fast replies to their online requests. Together with EASI’R, we help our partners, in the form of fast, practical processes and enable a targeted customer approach, as well as a service on a completely new level.”

Option B: Converting used car leads into new car leads

In the context of the collaboration with AutoScout24, EASI’R not only connects the car online market place with the participating dealerships, but also with the importer on the national level. The background to this 3-part integration is the enabling of optimal offers under agreement of all stakeholders, which gives the dealerships in the middle of the coordination chain the opportunity, for the first time, to start certain customer requests initiatives in a systematic way in order to convert used car leads into new car leads.

The decision of a sales person to either pursue the sales process of the actually requested used car, or alternatively to suggest a new car for an eventual higher price, depends on the one hand, on his personal assessment of the customer, e. g. based on the purchase history and personal information that EASI’R shows him. On the other hand, the situation on the importer level is relevant: Depending on which new car model is meant to be pushed on a national level in the market, the importer can suggest to the dealership a new car as an alternative offer for the customer, which fits to his wishes he has typed in the search mask of AutoScout24.

EASI’R lead-management software has been specifically developed to close the gap between online and offline processes in the customer journey, which has been caused by increasing digitalization in the automotive industry. EASI’R CEO Mikael Moeslund: „Customers do their purchase research increasingly online and find their way into the dealership quite late. By cooperating with AutoScout24, we can now help importers, manufacturers and dealerships better address customers during the online phase and pick them up in front of their laptop, PC, smartphone or tablet and guide them to the dealership – for a test drive and to close the deal.”

Press Release: Gamification Launch

Game-mechanism for more acceptance of business software in the car dealership: EASI’R launches Gamification for its lead-management solution

Chemnitz/Aarhus, March 2017 – The biggest challenge regarding the usage of lead-management software in a car dealership: Motivate the employees to really use the software. In order to make regular and gapless usage by the sales team as attractive as possible, the automotive IT company Loyalty Factory is now launching a “Gamification feature” for its lead-management solution EASI’R.

Future researcher and gamification expert Nora S. Stampfl from f/21, Büro für Zukunftsfragen (transl.: office for future questions), in Berlin, explains the concept: „The success of the usage of business software stands and falls with the participation of the employees. Since almost nothing attracts as much attention, and knows how to motivate people and elicits engagement and endurance like games do, a gamification approach of such a software seems to be natural. With this new approach, elements that we know from video games, e. g. points, badges or leaderboards, are being integrated into the software. With the help of such game mechanisms, can gamification create a motivation-accelerating system made of incentives, feedback and rewards, which moves the behaviour in a desired direction.”

This is how the EASI’R gamification feature works:  

For every action that has been successfully executed with EASI’R during the lead processing work, the system awards the user with a certain amount of points. He who e. g. has accepted an online lead that has just come from a dealership website, has sent a marketing e-mail via the system or has registered an appointment for a test drive in his user dashboard, gets points. How many points are attributed to each action, can be determined individually by the sales managers in a car dealership.

The time factor is important as well. The idea behind this is: The faster a lead is being processed further, the more points the user will receive – because this trains the sales team to fulfil the customer expectations of quick follow-ups, especially to their online requests.  Altogether, the users can play through 15 different levels by collecting points. If a user reaches a certain intermediate level, EASI’R will award them with badges, e.g. a virtual prize cup.

Rankings and Likes for a casual competition amongst colleagues in the car dealership

To ignite the sporty ambition in the team, EASI’R shows each employee on the right site of the lead-management dashboard, how many points and badges the other team members have already won. The colleagues can follow the actions of the other employees any time and can also give each other positive feedback, e. g. by “liking” when a colleague has registered an initial customer contact in EASI’R. A ranking of all team members shows each employee which position he/she is currently occupying.

EASI’R CEO Mikael Moeslund: „The user acceptance is very decisive. It is crucial that the daily usage of a lead-management software is fun and that the users get familiar with it in a playful way.”

Curious? Request a demo and learn more about EASI’R!




Sell more cars the EASI’R way

Get to know: The Leading Cloud Relations Platform for the Automotive Industry, EASI’R.

For over 10 years, EASI’R has helped over 2600 automotive dealers and 16,000 users across Europe accelerate relations-building, sell smarter, and automatically scale their business with retailer-level customer relations management systems. By helping you simplify your workflow, motivate your dealers to achieve targets, and build and grow meaningful customer relations using fewer resources, we help you focus on the work that matters most: Taking care of your customers.

Screen Shot 2017-01-25 at 10.19.20Are you letting customers fall through the cracks?

Leads no longer come in the front door of the car showroom. Today, they’re arriving via social media, website inquiries, and various marketplaces that bury you in a mountain of manual tasks. EASI’R lets you collect, manage and respond to all of the leads who come into contact with you in one convenient place.
No mess, no stress.

Collect leads from various types of lead sources …

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… and manage them centrally under one roof.

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Increase your chances of getting a “yes”

Customize relations paths to match customer preferences and buying behaviors, so you can give customers what they want and have a better chance of closing. Whether the lead is for a new, used, commercial or fleet vehicle, or simply for the aftersales department, you can create a proven shortcut to the “yes”.

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Not every customer takes the same route

EASI’R lets you create unlimited relations paths, so that you can tailor your communications and match your activities to each lead type, maximizing the sales potential.

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Save time with a proven process that automates sales success

Your sales personnel need to be free to serve customers, where their efforts will pay off the most. EASI’R provides a structured, fuss-free process that makes it quick to review relationship growth and follow up with just a few clicks, so time-wasting manual tasks aren’t putting the brakes on your revenue or draining your limited resources.

Automated Relations 1

EASI'R Automated Relations 2

EASI'R AUtomated Relations 3

Your relationship history – At a glance

Get single stream visibility into your past and planned activities, so you can drive each customer through your sales pipeline and automate relationship-building initiatives. One screen. All the data you need to decide how to engage customers next.

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Never let another lead or customer fall through the cracks. Have the perfect overview. In real-time.

With comprehensive overviews and data-driven insights, EASI’R shows you what’s going on in real-time. Generate reports that expose relations-building holes, so you can plug a drippy sales pipeline before it costs you customers and revenue.

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Sell from anywhere, anytime.

EASI’R gives you the freedom to access your leads and reports from wherever you are, so critical data is at your fingertips when it matters most. Take EASI’R with you on any device to stay on top of your targets, even when you’re not at your desk.


Our customers: 2600+ automotive dealers. 16,000+ users. One clear vision.

We work with large and leading key players in the automotive industry who are manufacturers, national sales companies, large dealer groups, and vendors to the industry.

Like us, they’re always willing to go the extra mile when it comes to building and growing meaningful customer relations.

But more than that, they’re forward-thinkers who understand that in our ever-evolving business landscape, success isn’t about closing the deal today. It’s about building long lasting relationships that keep customers around for tomorrow.

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Join the world`s most innovative automotive brands and request your free test drive with EASI’R under www.easir.com/request-demo













EASI’R Interview: Getting Started

Customer Supporter Nina Falkenreck gives insights into the key aspects of customer support at EASI’R.  

Question: Hi Nina, where do you as an expert for customer support at EASI’R see the challenges for users when getting started with a new software?

Answer: When getting started with new software, we often sense that users are confronted with the challenge of getting familiar with the program and they need to overcome the fear of breaking something. Our experience has shown that users who have long since worked with another program (or with no sales software at all) struggle most with daring to use a new unfamiliar program.

We are dealing with sales people in the car industry who are legitimately mostly interested in selling cars, instead of spending time on a new software program. That’s where good customer service can help reduce the first barriers and improve the user experience. Our approach is to answer customer inquiries fast and as easy as possible, so the users can get started using EASI’R right away even though it might seem challenging to them in the first place.

Question: How do you address this challenge of scepticism towards new software approaches?

Answer: One main factor in gaining a happy end-user is the users’ acceptance of the program. User acceptance has been a widely researched field and I always like to refer to the  so-called Technology Acceptance Model by Davis, Bagozzi and Warshaw (1989), which is one of the most influential models. The model contains two main components: Firstly “Perceived usefulness”, which refers to how useful a system appears to a user, and secondly “Perceived ease-of-use”, which means their belief of how easily the system can be used without needing a lot of effort.[1]

When we use this model and apply it to our software, the main goal of our relationship management software and customer support is to meet these requirements among users. We can achieve this by showing users the opportunities to improve their job performances and by offering an intuitive software which can easily be handled.

Question: How would you describe the role of customer support at EASI’R?

Answer: At EASI’R, we believe relation-building software should be simple, straightforward, and easily integrated with other tools. Customer support plays a vital role in communicating these values and by giving end-users the best user experience as possible. One big part of this is to reduce the afore-mentioned barriers.

At EASI’R we also use our customer support as an instrument to measure customer satisfaction and to get a feel for our users. Their feedback gives us important insights on how they work and which needs they have when it comes to a CRM software supporting their sales efforts. Moreover, they help detecting soft spots in the software which benefits the quality of EASI’R and builds a bridge between our support and Quality Assurance department. So, I personally think that customer support has an important role at EASI’R.

[1] https://en.wikipedia.org/wiki/Technology_acceptance_model

Our interview partner, Nina Falkenreck,
responsible for Customer Support at EASI’R



Picture: unsplash.com

Discover the EASI’R Games Room!

Having fun and enjoying coming to work each day is a crucial part of the EASI’R work experience. We believe that people who work hard and give their best to create great things should also have a great portion of fun. Therefore, we promote a laid back attitude in the office and have a well-equipped games room!

So whenever someone needs a break, wants to blow off some steam in virtual reality or wants to crush a team mate at table football, they go to the games room. Here, people can relax on the sofa, watch TV, and of course also play! We have games consoles, driving/gaming seats with driving controls and table football. Of course not all fun can be limited to the games room, and on occasion a nerf war has been known to break out in other areas of the office.

We believe in loving what you do and that life is too short to not work somewhere awesome. So why not check out our careers page and see if there is something for you?


Right now we are looking for new team members for our Development department. We have an opening for a Backend Developer for Special Projects, and are continuously looking for interns and students to help out in general. So if you think you fit the bill and like what you see, then please get in touch by calling Miriam on +45 22 17 67 71 or send an application to jobs@easir.com

Different Countries, different Christmas Traditions

EASI’R’s international team shares their different christmas traditions!

Christmas is close and here in the office, everyone is making plans to go home and celebrate with their families. As an international company, we have employees from all over Europe so we thought it would be a nice idea to let them share their respective christmas traditions with us.

wmathiasDENMARK: Mathias Brix, EASI’R Business Consultant 

In Denmark, christmas is one of the most sacred holidays of the calendar year. The reason for this is that the danish “hygge” is heavily enforced during the period. One tradition, which I believe to be very danish, is that we dance around the christmas tree on christmas eve before opening our presents. Another tradition is having a “nisser” in our homes, a sort of leprechaun, whom we must keep happy with “risengrød” (a sweet rice dish). Otherwise, they will play tricks on us!

wiasminaROMANIA: Iasmina Puschila, Frontend Developer 

On Christmas eve, children in Romania go out carol singing from house to house. They get sweets, fruit, and money from the neighbours, and it is considered good luck to let carol singers in. Also, in the villages, carol singer groups are often accompanied by a man dressed up as a goat, who dances around and gets into mischief!

wmareikeGERMANY: Mareike Roder, PR Manager at EASI’R

Very important for Christmas in Germany is the decoration of the christmas tree. The evening before christmas eve, the tree is decorated by the whole family with colorful christmas balls, with wooden toys, with lametta and candles. In a lot of families, children are not supposed to see the illuminated tree before christmas eve arrives, this is supposed to be a surprise for the “Beschehrung” – the time on the 24th December when everyone finds their presents under the christmas tree.

wmartaPOLAND: Marta Okulicz, Graphic Designer at EASI’R
The traditional Polish Christmas eve dinner should consist of 12 meals which are meant to bring you good luck for the next 12 months. Such a feast! However, no one can start eating until the first star appears on the sky.

wherveFRANCE: Hervé Soursou, VP of Channel Sales 

In France, the Christmas days are really the holidays of overeating – maybe more than in other countries. Early on Christmas eve, dining begins and we eat for several hours, until midnight and later! We are having several courses, starting with seafood (oysters) followed by different sorts of meat, cheese, salads and the traditional dessert “Omelette Norvégienne” (=Norwegian omelette) which is an ice cream cake, topped with meringue that is being flambéed. No one in Norway has ever heard of this dessert but it cannot be missing at any French christmas dinner. The next day, at lunch, the next big menu waits …

Press Release: Launch Social Media Integration Feature

New for Lead Management and CRM Software:
EASI’R is Launching a New Feature which Enables Automotive Salespeople to Gain Access to Information from Public Social Media Customer Profiles

Chemnitz/Aarhus December 2016 – Getting to know potential customers in the automotive retail sector before you first meet them means being able to make tailor-made offers: Publicly available information from Social Media Platforms makes this possible. Until now, the central obstacle preventing most salespeople from using these resources was the time intensive, manual research. The German-Danish IT-company Loyalty Factory is now offering a solution for its Lead- and Customer Relationship Management software EASI’R, and has launched the new feature ‘Social Integration.’ It offers systematic, fast access to social media information for car salespeople in the used and new car retail sector.

EASI’R CEO Mikael Moeslund: “With the new feature, automotive retail salespeople get fast, structured access to relevant information, e. g. about the current position and company a potential customer is working for, about their family status and the number of children. Information about the types and models of cars a customer has possibly “liked” on social media in the past, or comments he has written about them are highly valuable. If a salesman has access to such information, he can make tailor-made offers before the first meeting, and so enhance the chances to close the contract in the end.”

This is how the new EASI’R feature works: A salesman inputs the first and last name in the EASI’R user dashboard, and – if available – also residence and e-mail address of a customer about whom he would like to know more. With this information, EASI’R scans all social media platforms, e. g. LinkedIn, Facebook, Twitter, YouTube, Pinterest, Instagram, and searches for so called “matches”. A match exists if the correct, searched person has been found during the search process and the salesperson was provided with the link to their social media profile and a profile picture. EASI’R also controls for user names that are present several times on social media platforms. Due to this comparison of different social media platforms, EASI’R can narrow down beyond doubt which person is the prospective searched customer.

EASI’R CEO Mikael Moeslund emphasises: “We are of course only looking for customer information which is public and freely accessible for everyone. The nature of this information depends on the personal privacy settings of the respective social media account owners. We only have access to that information that anybody could already google. However, with EASI’R we enable faster access for car salespeople to such information, via a smart, systematic scan of all social media platforms with only one click. This social media information would ordinarily be beyond most salespeople because a manual search for each customer would be too time consuming.

About EASI’R

 The Lead and Customer Relationship Management solution EASI’R has been available since February 2016, and is currently being used in Germany by more than 1000 dealerships 2016. For example, EASI’R is being used by TOYOTA all over Germany. EASI’R has been specifically developed to bridge the gap between the online and offline world in customer contact, which has been caused by digitalization. Various features are enabling this bridging process. Amongst these is the collating of all online and offline leads under one roof, with the possibility of a direct further processing of the whole sales team in this central platform. In addition, EASI’R provides more specific functions, for example a reminder function for follow-ups, and a pre-planned, automated contact function with text proposals and professional layouts – all aiming to shorten the reaction times to customer requests in retail. This gives salespeople using EASI’R a competitive advantage. Aside from that, EASI’R also offers an App for smartphones, smart watches and tablets so that salespeople can process customer requests from anywhere, anytime.



How To Join the EASI’R Team – Some Tips From HR Manager Miriam Davidsen

We are happy that EASI’R is continuously growing. This, of course, implies that we are looking for awesome new employees who can help us to further develop our software and revolutionize the way the international automotive retail industry works. This interview with our HR manager Miriam Davidsen gives all job seekers some tips on how to apply at EASI’R, and what we are looking for in prospective employees.

Question: Miriam, which personal and professional skills do you need to fit in at EASI’R?

Answer: We are always looking for outstanding people, those who are the best and most ambitious in their field. If that is frontend or backend development, data science, customer support, or a sales position – it matters not. We have the philosophy that the amount of diplomas hanging on somebody’s wall counts for much less than a positive attitude and unique personal skills that someone might bring into the company. People interested in working at EASI’R should relate to values like getting things done, thinking outside the box and an appreciation for working in a team, since here, all departments work closely together and help each other to achieve the best results. Besides this, it would be good if an employee at EASI’R has a good sense of humor, and never forgets to have some fun at work!

Question: EASI’R is a company that operates on an international level. How do you make sure that international employees feel comfortable at EASI’R?

Answer: Our company language is English since we have people coming from all over Europe to work at EASI’R: from Germany, the UK, the Netherlands, Romania, Poland, France, as well as Danish employees. Of course, you will hear some Danish being spoken in the office from time to time but in general, our major language is English, and not all our employees can even speak any Danish! In addition, we have regular company events that brings the team together outside the office. Last May, for example, we attended the Classic Motor Race Aarhus over a weekend sponsored by EASI’R, in order to support our CEO who was participating to the race.

“We are always looking for outstanding new employees. What really counts for us is attitude and unique personal skills brought to the table – not the amount of diploma hanging on somebody’s wall.”

Question: What departments comprise EASI’R, and how do they work together?

Answer: The core part of EASI’R is the tech team, with our frontend and backend developers, the QA and support people. Applications from developers are always very welcome since it is the developers that shape and deliver our product; the EASI’R sales acceleration cloud platform for automotive retail. Next to the tech team, we have an international sales team, marketing & PR, Human Resources, and of course the management team.

Question: Do you have any tips for a good application for a role at EASI’R?

Answer: We receive many applications, and therefore it is important that your application gives us a picture of you, the job you are seeking and what you wish to bring on the table.

Whilst we appreciate candidates who have done their “homework” investigating EASI’R business, your application must also show confidence and enthusiasm. Finally, you must tell us why you would be the perfect candidate for EASI’R, and what concrete achievements you wish to bring to the company, with your work and your participation within the team.

“Whilst we appreciate candidates who have done their “homework” investigating EASI’R business, your application must show confidence and enthusiasm. Finally, you must tell us why you would be the perfect candidate for EASI’R, and what concrete achievements you wish to bring to the company, with your work and your participation within the team.”


About Miriam Davidsen
Miriam Davidsen is responsible for all Human Resources queries at EASI’R. She is always looking for awesome potential employees, whether that be through the publishing of job postings, or representing EASI’R at company days in public. With a great sense of humor and empathy Miriam is always looking out for the concerns and wishes of the EASI’R team.